Hello
I help companies and leaders strengthen customer experience and operational foundations, build healthier teams, and navigate growth with clarity and intention.
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Through CXAmplified, I support early- and growth-stage teams, as well as more established organizations navigating scale, transformation, or operational complexity. My work blends operational structure with a human-centered approach, helping teams move with confidence, communicate clearly, and create customer experiences that feel thoughtful instead of chaotic.
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Whether you are building something from the ground up, leveling up your CX function, or trying to get your arms around growth, I am here to help you figure out what comes next in a way that supports where your team is today and where you want to go next.
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Lupe
Founder and Principal
CX + Operations Advisor | Leadership Coach
"Lupe has a gift for leading teams to translate the real barriers and roadblocks that customers face into clear, thoughtful and actionable insights."
Will Friedman, Healthcare Product Leader
Why I Do This Work
Hi, I'm Lupe. I'm a Los Angeles-based Customer Experience leader and advisor who helps companies build support organizations that actually work for both their customers and their teams.
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My journey didn't start in a boardroom. It started behind a coffee bar, working my way through school after emancipating myself from foster care before I turned 18. With no safety net, I learned early that clarity, connection, and care aren't "nice to have." They're survival skills. That experience still shapes how I work and lead today. I focus on solving the real problem, centering the humans in the room, and building systems that balance efficiency with empathy.
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Over the years, I've built and scaled customer experience teams across startups and high-growth companies, most recently spending a decade at Headspace. I've led global support operations, built Voice of the Customer programs, and introduced AI and automation in ways that actually support teams instead of overwhelming them. I'm not just thinking about strategy. I'm thinking about how it shows up day to day for your team and your customers.
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A big part of my work is also supporting the leaders behind the work. I coach and partner with CX and Operations leaders to help them navigate growth, make clearer decisions, and lead their teams with more confidence and intention. Because strong systems matter, but strong leadership is what makes them stick.
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Outside of work, I serve on the board of For Goodness Cakes, a nonprofit that provides birthday and graduation cakes for youth in foster care. As a former foster kid myself, that work is deeply personal and a reminder that small acts of care can have a lasting impact.